Conagra sells packaged food under brands like Birds Eye, Reddi-wip, and Hunt's, and its real advantage is that it supplies grocery chains across all three temperature zones — frozen, refrigerated, and shelf-stable — through a single vendor relationship. Because managing one supplier across all three zones saves grocery buyers from running separate category reviews for each, Conagra earns planogram positions in the freezer aisle, the dairy case, and the dry goods section simultaneously, and retailers only reopen those positions if a faster-selling alternative forces a full aisle reset. Holding all three positions at once requires the same supply network to run blast-freezing lines at -18°F, ammonia refrigeration, and modified-atmosphere packaging continuously, so a cold-chain failure at a facility like Lincoln, Nebraska would not just destroy inventory — it would hand grocery buyers the exact disruption that triggers the category review Conagra's bundle was designed to prevent. The entire arrangement unravels if a chain like Kroger or Walmart decides to split frozen, refrigerated, and shelf-stable purchasing into separate vendor auctions, because that single administrative-convenience argument — the thing that makes the bundle worth more than its parts — would disappear overnight.