SGHC · NYSE Arca · Guernsey
supergroup.comFinancials as of FY2024 · latest on file
Runs Betway as a sports betting brand and Spin as an online casino to collect gambling margin across many countries.
Super Group runs two online gambling brands — Betway for sports betting and Spin for casino games — because many regulators treat those as separate licensed activities requiring separate applications, and splitting into two platforms lets the company file for both at once in markets where a single combined product would face a slower or ineligible process. Once a licence is granted in a country, the betting software programmes a built-in margin into every sports wager and every slot spin, so revenue grows automatically with the volume of bets placed rather than requiring any new product to be built. The hard ceiling on growth is not software capacity or capital but the set of licences already approved, since each new jurisdiction takes 12 to 24 months to clear a statutory review that cannot be accelerated by spending more money. The same structural split that opens markets could become pure overhead if regulators in places like the UK or Malta merge their sports-betting and casino frameworks into a single unified licence — at that point, two separate brands, two KYC databases, and two marketing operations would carry full cost with no remaining regulatory advantage.
How does this company make money?
On the sports betting side, every set of odds is built with a mathematical overround that typically keeps 4 to 6 percent of the total money wagered once bets are settled. On the casino side, every game on Spin is programmed with a return-to-player percentage that gives back between 85 and 98 percent of what is wagered, meaning the house retains 2 to 15 percent of all amounts staked depending on the game. Both mechanics run automatically — the margin is built into the product itself.
What makes this company hard to replace?
A customer's full betting history and loyalty programme status live inside their Betway or Spin account and cannot be exported or transferred to a rival platform — switching means starting from zero on both. On top of that, opening a new account anywhere in this industry requires identity checks that can take three to seven days to clear, and customers who have already gone through that process once tend to stay where they are rather than repeat it.
What limits this company?
Getting a licence in any new country takes 12 to 24 months, and no amount of money, lawyers, or technical readiness can shorten that queue — the regulator sets the pace. At any given moment, the company can only earn revenue in the countries where it already holds approved licences, making that list the hard ceiling on how big the business can get.
What does this company depend on?
The company cannot operate without gambling licences from the UK Gambling Commission, the Malta Gaming Authority, and other jurisdiction-specific regulators. It also relies on payment processing partnerships with Visa, Mastercard, and regional banking networks to move customer deposits and withdrawals. Live sports odds depend on data feeds from Sportradar and other official data providers. The platform itself runs on cloud hosting infrastructure such as AWS. And anti-money laundering compliance software is required to monitor every transaction.
Who depends on this company?
Professional sports leagues find that live match viewership falls when betting platforms go down during games, so outages at Betway or Spin directly affect how many people are watching. Payment processors such as Visa and Mastercard lose transaction fee income whenever the platform's betting volume drops. Affiliate marketing networks earn commissions by sending new customers to Betway and Spin, so if those platforms stopped operating, that income stream would disappear.
How does this company scale?
The core betting software can be switched on for customers in a new country without being rebuilt from scratch, so adding users within already-licensed markets costs very little. What does not get cheaper with growth is regulatory compliance — every new country requires its own local legal team, local partnerships, and a responsible gambling monitoring system that cannot simply be shared with other markets.
What external forces can significantly affect this company?
European GDPR rules require the company to restructure how it collects and stores customer data. In African markets, customers deposit in local currencies, but financial results are reported in US dollars or euros, so currency swings can shrink or inflate reported revenue without any change in actual betting activity. In the United States, sports betting is legal only where individual states have chosen to allow it, and each state has its own rules, meaning compliance costs multiply with every new state the company wants to enter.
Where is this company structurally vulnerable?
If the UK Gambling Commission, the Malta Gaming Authority, or other major regulators decided to merge their sports-betting and casino licences into one unified approval, the entire reason for running two separate brands would disappear. The company would be left paying for duplicate customer verification systems, separate marketing operations, and divided customer databases — with no advantage in approval speed or market access to show for it.
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As of FY2024 (year ended December 31, 2024). Newer annual figures aren't yet on file.
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